Most email providers offer built-in tools to help you organize your emails and daily tasks. Take advantage of filters, labels, folders, and alerts to highlight important information and prioritize your to-do list. Doing so will save you hours of weeding through emails and ensure you don’t miss anything important.
Categories: Business Tips, Small business Tags: business tips, Small business, to-do list
When it comes to email marketing, you only have a few moments to capture a person’s attention. One way to grab their interest is to make your emails instantly gratifying. Be sure not to overwhelm readers by keeping emails short and sweet, and have a clear call to action.
Categories: Small business Tags:
Stay Above the Fold Visitors to your website shouldn’t need to scroll to find the information they need. To get the best results, keep your call to action above the fold of your webpages. This helps visitors find what they are looking for quickly and encourages them to take the action you desire.
Categories: Marketing Tags: make money online, marketing, work from home
Stay Focused on Quality Don’t spread yourself thin when offering services to clients. Taking on too much impacts your quality and effectiveness and your clients will notice. Stay focused on your specialties. For everything else partner with other businesses that can provide ancillary services. Giving your best satisfies customers – which can mean repeat business for you!
Categories: Home Business Tags: make money online, marketing, work from home
Lisa Deern If you haven’t touched your LinkedIn profile in months or years, it’s time to take action. Think of it like a makeover for your professional image. The site has steadily transformed its profile pages from simple resumes to a smorgasbord of n interactive tools for job seeking and networking. It’s no longer enough to just list your past jobs and schooling. But you have to log onto the site and use these tools. Ready? Then take a look at the best ways to refreshen up your LinkedIn profile today → Read more:
Stay Focused on Quality Don’t spread yourself thin when offering services to clients. Taking on too much impacts your quality and effectiveness and your clients will notice. Stay focused on your specialties. For everything else partner with other businesses that can provide ancillary services. Giving your best satisfies customers – which can mean repeat business for you!
Categories: Home Business Tags: make money online, marketing, work from home
Choose a Great Name for Your Company: 3 Tips We thought we had a great name and logo for our company. But we made three simple–and costly–mistakes. When I started my business, my husband and I decided to name our company after something that resembled our clientele: exotic, bold, and beautiful. That’s why–among other sentimental reasons–we decided to name it The Orchid Boutique. Looking back, this was probably a mistake. We’ve had a harder climb when it comes to branding because the name is not immediately associated with our product–luxury swimwear and accessories for women. I’m reminded of this every time someone asks me if we sell flowers. Here’s what I’ve learned about naming your business: You have two options: Name it something relevant or something extremely catchy Most smart entrepreneurs go with the straightforward option and name the business something relevant to their industry or goal. Charity:water is a great example. It doesn’t get more straightforward than that. Often times, this will give you the easiest and most fireproof way to brand your business: Just utter its name. Often times, however, companies with bigger budgets will make up a cool-sounding nonword that’s extremely catchy. Squidoo and Piperlime are examples of that. I personally like this option better. It’s more of an uphill climb to brand your company, but worth it when you get there. Follow the KISS rule: Keep it short and simple I cannot even begin to describe the issues we’ve had by having such a long name (and hence URL) attached to our company. It’s hard to pronounce, and it’s hard to remember. Don’t make the same mistake. Stay short, stay simple, stay close to your idea. Ten letters or fewer is ideal. You want people to be able to retain the name and concept after just a glance. Read More
Categories: Small business Tags:
Know Where You Are Listed When’s the last time you Google’d your own business? Set time aside today to search for your business name on Google. Review which websites are listing your business information, keep track of those online listings and update them when your company information changes. Consistency and accuracy are key to being found online by customers!
Categories: Marketing Tags: make money online, marketing, work from home
The New Patent Law: End of Entrepreneurship The new patent law put into place by the America Invents Act on September 16, 2011, goes into effect Spring 2013. This marks a fundamental change in US patent protection, moving away from the current first-to-invent rule to the international standard, first-to-file. Will the new patent law endanger American entrepreneurs? “Effectively, this creates a race to the patent office,” according to Patrick Richards of Richards Patent Law PC. “In a race of established, well-funded businesses with defined intellectual property protection strategies (and patent attorneys in-house or working closely with the business) versus entrepreneurs that may not have any experience with the patent system and the funds to pursue robust patent strategies, the advantage clearly goes to the businesses,” Richards said. Although some aspects of the change are positive, including a reduced fee structure, the entrepreneur, who above all wants to “gain more certainty about their business plan at an early stage,” is likely to find the changes a net negative, Richards said. Read More…
Categories: Home Business Tags: Entrepreneurship, Patent
Boost Local Search Results with Individual Location Pages One way to boost your local search ranking and gain visibility is to have a dedicated page for each of your company locations. Be sure to include the official business name, address and phone number – each formatted consistently. Additionally, adding photos and a description can increase your rank even more. And finally, be sure to add each of your company locations on Manta!
Categories: Marketing Tags: make money online, marketing, work from home
