By admin1 | November 7, 2008 - 11:25 am - Posted in Small business

(Here’s an article of great value to small business owners, www.GBN-Online.com)

Election 2008: Obama on the Economic Issues
Democratic Presidential nominee Senator Barack Obama on taxes, jobs, education, health care, the financial crisis, and retirement.

By Jane Sasseen, Moira Herbst, Phil Mintz, Catherine Arnst and Theo Francis

Obama on Taxes
· Income Taxes: Senator Barack Obama (D-Ill.) would hold most income tax rates steady, making permanent the Bush tax cuts for the vast majority of individual taxpayers. With those cuts scheduled to expire in 2011, he would allow rates for households making more than $250,000 (or individuals making more than roughly $200,000) to return to earlier levels. Earners who now pay today’s maximum 35% rate would see their top marginal rate go back to the 36.9% in effect in the Clinton years, for example.
· Estate Taxes: Obama proposes setting inheritance taxes permanently at 45% on estates over $3.5 million.
· Capital-Gains Taxes: Obama would again limit any increases in capital-gains rates, as well as taxes on dividends, to households making more than $250,000 or individuals bringing in more than $200,000. For those folks, he proposes increasing the maximum rate to somewhere between 20% and 25%.
· New Tax Cuts: Obama has proposed a handful of new tax credits and other adjustments aimed at helping struggling families, students, and others. He would institute a refundable tax credit of 6.2% of earnings, up to a maximum of $8,100, for example, along with a refundable mortgage credit equal to 10% of loan payments for homeowners who don’t itemize their deductions. Students would be eligible for a $4,000 annual credit to help defray college costs, while Obama would eliminate income taxes for seniors making less than $50,000.
· Economic Stimulus: more……….
By admin1 | November 6, 2008 - 9:04 am - Posted in Small business

(Here’s an article of great value to small business owners, www.GBN-Online.com)

A friend that works at a car dealership was recently discussing a sales technique with me. “We’re not allowed to let customers leave…until they take a test drive,” she said. “If they take a test drive, the chances that they’ll buy really improve.”

What does this have to do with today’s topic? The car dealership’s policy clearly illustrates the difference between selling features and selling benefits.

So what’s the difference?

Feature: The structure, physical description, or attributes of your product or service.

Benefit: The emotional reasons or connections your prospect makes with your product or service.

At a car dealership, putting the consumer in the driver’s seat changes the way they view the vehicle. No longer are they looking at the “features” of the car, they are experiencing the benefits. (Hence the increase in sales.)

So what can you do to make sure your message is speaking to your prospect’s heart and not their head? Ask yourself a series of questions:

How will their life be better, easier, or more fun with my product or service?
Why will they want to tell their friends about my company?
Without my product or service, what will the prospect be missing?
How will the prospect justify this purchase to themselves or their spouse?

By answering these questions, you will discover the benefits that will attract your prospects. No matter how tempted you may be to point out the incredible “features” of your product, sell with the prospect in mind.

When you constantly put the prospects emotions first, you will create marketing messages that drive sales like you’ve never seen before.

Sincerely,

Virgil Griffin
President, GBN-Online.com

By admin1 | November 5, 2008 - 11:25 am - Posted in Small business

(Here’s an article of great value to small business owners, www.GBN-Online.com)

Election 2008: Where Do Small Businesses Stand?

October 30, 2008 03:00 PM ET | Matthew Bandyk |

Both parties in this election want to present themselves as the party of small business. But we rarely hear about the opposite perspective-what do small-business owners think about the issues of their political parties? The American Express OPEN Small Business Monitor has compiled a fact sheet based on its survey of small-business owners:

Issues that will have the most
influence on your vote in the
elections this November

Democratic    Republican   Independent    No Party    Overall
Economy               39%       37%       43%        36%     38%
Tax policy               8%       24%       14%        31%     18%
Energy policy         10%       14%       12%        16%     12%
Healthcare            21%         7%        8%          3%     11%
Iraq                     15%         5%        7%          9%       9%
Immigration             2%         6%      11%          4%       5%
None of the above   4%         5%        4%          3%       4%


Another interesting point from the rest of the results (derived using the data from this survey) is just how much political ideology-more than reality-might impact one’s perspective of business challenges. For example, 7 percent of Republican small-business owners say that government regulations are the biggest challenges facing their business-but only 1 percent of Democratic owners do. These businesses are facing the same regulations, but the members of the party that tends to oppose regulation for ideological reasons find them to be much more burdensome than the members of the party that tends to support regulation.

Similarly, 10 percent of Democrats say that financing is their biggest challenge, compared with 6 percent of Republicans.

Independents actually worry about regulations even more than Republicans-9 percent think it’s their biggest challenge. Is this because of a significant libertarian contingent?

So maybe ideology is as important as reality in affecting what business owners think is hurting them.