10 Cheap Ways to Build Your Brand

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(Here’s an article of great value to small business owners, www.GBN-Online.com)

Many small businesses are good at pursuing a relationship with customers, but they aren’t as good at nurturing it. Here is ten ways nurturing a relationship.

1. Create an affiliate program.
2. Start or contribute to a blog.
3. Print your logo on labels or stickers and place them on all communication with customers.
4. Attach your tagline to your e-mail signature.
5. Print your logo on an inexpensive premium like a hat or golf ball.
6. Start an e-mail newsletter for your customers and prospects.
7. Offer your expertise to local or industry media publications that are read by your target customers.
8. Visit your clients around holidays (or minor holidays like Groundhog’s Day), leaving them a holiday-themed surprise with your logo on it.
9. Follow up with customers to thank them for their business and get feedback on your product or service.
10. Ensure that all your promotional materials match one another graphically.