Convert Passers-By Into Purchaser
(Here’s an article of great value to small business owners, www.GBN-Online.com)
Take advantage of event crowds by getting people off the street and into your store.
By Sarah Pierce
Marketing can be a tricky game for small-business owners who don’t have a lot of cash or the expertise to devise grand marketing schemes. That’s why smart business owners take advantage of easy marketing opportunities whenever they arise.
A simple way to snag customers is to take advantage of the crowds created by city events like parades, marathons, street fairs, etc. With a little planning and some creative flair, the increased foot traffic can equal increased sales and repeat business. Marketing expert Kim T. Gordon, president of the National Marketing Federation and author of Maximum Marketing, Minimum Dollars, offers her tips for getting people off the street and into your store during random city events.
