An SEO Case Study Evaluation

Listed below I’ve listed two ranking reviews for The Affinity Trading Group. To guard the privacy of my clients, I erased the keyphrases through which they position for. Yet, I do maintain the # of searches as that demonstrates the competition level and over-all search importance. While a good many people focus on ranking for big volume keywords, me included, you should remember that low volume key phrases are just as good given that they do account for a nicely defined specific demographic as opposed to more generalized higher volume words and this highly targeted traffic is usually the type of person that is particularly searching for that which you have to offer. To that note, keep in mind, my goal is to rank effectively for each one of the desired keyword phrases as I do still fixate upon those biggies

The first archive is an image screen grab of a report I ran at the end of August. Note that my Search engine optimization services with them began towards the end of July which means this August analysis signifies about 30 days of Search engine optimization work. In July they ranked for basically a small group phrases with those keywords / phrases ranking 50 plus (1 being the very first space on page 1 and 50 being the last area on page 5). So as you will discover, within 30 days, I was able to move 14 phrases into the top 20 rankings with 5 of them being top 10. I don’t include search values within this review nevertheless I will express that their per month query volumes ranged from 1,500 to 22,000.

After I commence a brand-new project, I cannot spend time trying to rank large worth words. I first focus on the lower level words for a couple of reasons. 1) They will move quicker hence enabling you to find some traffic straight away and 2) The work that is given to developing these lower level keywords and phrases will trickle down and ultimately help the other larger size keywords / phrases. Correct Search engine optimization is similar to building a house. You have to build a formidable foundation with lower level keyword phrases, create your walls with the mid level keywords so that you can have a solid structure to support and maintain your larger volume key phrases (the roof).

anthonynunes.com/ranking-reports/AffinityTrading/Affinity_ 08-2010.JPG

Now let’s step forwards a few months to the ending of this month (November). After downloading the below rankings review, you can observe that adequate movement has been made. In addition to experiencing more search phrases enter into the top 100 slot, I was able to improve the overall best 20 amount to 36 keywords / phrases (formerly fourteen) and the top 10 to twenty three key words (previously 5). I was also able to rank well for a few large quantity keyword phrases with one having a competitive 450,000 monthly search volume search phrase sitting nicely at the #11 place.

The 10 to 20 ranking position is commonly a challenging spot to break free from as it might occasionally take months for high volume words to get from say a #15 to #9 or #10, however I still notice very good progress with these words and in due time, they are going to get there. Similar to any other thing, the closer you get to the top, the significantly less space there exists.

What’s more, it is at this point in which Affinity encounters that their traffic ratio has leaned to the side of search engine traffic which means that +33% of their visitors are as a result of search engines (largely Google) whilst the other 2/3 is coming from direct connections and website referrals.

anthonynunes.com/ranking-reports/AffinityTrading/Affinity_Rankings_11-23-2010.pdf

Anthony Nunes SEO is a company that provides the Best Search Engine Optimization services. He provides seo search engine optimization consulting services at competative seo pricing monthly rates.

categories: google businesses