How To Set Up A WordPress Blog Properly For SEO Benefits

Bookmark and Share

WordPress is one of the leading Search Engine Optimisation enhanced blogs that you can choose to use. It is a world leader. It is simple and easy to use, looks great and above all is 90% Search Engine Optimization ready out of the box.

This is part of a series of tip articles just about using WordPress for maximizing on Search Engine Optimisation.

Tip: Make sure the blog is on YOUR site

We are often asked

If you are doing blogging for Search Engine Optimization purposes compared to gaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!

Do not even think about using a sub-web such as http://www.blog.myhotsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your web site but they are unclear from an SEO perspective. If you want to have the blog content 100% affiliated with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Sub webs will not gain you the identical Search Engine Optimisation ranking across all search engines because many search engines treat sub webs as a distinctly different website.

If your blog is currently on WordPress.com or Blogger.com then consider rapidly to move it and it’s contents to your physical website. Shifting a WordPress.com hosted site to your own WordPress site hosted by you is uncomplicated – do a database backup and then set up WordPress on your site and then restore the contents. Moving a Blogger site to a WordPress site is not that easy. If you need to study how to do this then just Google – “moving a blogger blog to wordpress” and you will get some good tips on how to do this.

If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned – adding a lot of new content may affect your ranking negativily at first.

We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a blast of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimisation optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your immediate ranking position.

Find out more about the available SEO Singapore and SEO Trainings. This and other unique content ‘advertising’ articles are available with free reprint rights.