Reach Your Female Clientele More Effectively With SMS Text Marketing
Survey outcomes indicate that in many instances, women are much more likely to opt in for text marketing campaigns than men. A recent Harris Poll showed that although only 8 percent of those surveyed said they would be extremely interested in receiving text marketing messages on their cell phones, nearly one-third said that they would be somewhat interested.
Text marketing is really a fairly new channel for advertisers to take benefit of, and just like for other advertising mediums it’s essential to comprehend your customer demographics to be effective together with your text marketing campaigns. Because, this form of communication hinges on the use of technology as the vehicle of delivery it will be a lot much better suited for some age groups than for other people. Apparently, your advertising messages and provides sent by text will also be better received by females as opposed to males.
Interestingly the poll showed, women were much more interested than men in receiving messages from most of the retailers or service groups mentioned, as women tend to be the primary customers and choice makers, a fact already recognized by marketers. 80 percent of the women polled were “somewhat interested” in receiving SMS messages with promotions or coupons from grocery stores, although men came in at 56 percent. In all likelihood this is simply because women tend to do the majority of the grocery shopping or offer a list when they send their spouse to the store.
The gender gap closed when it came to restaurant specials. 61 percent of the women (6% much more than men) said they would be interested in receiving promo text messages from restaurants. It is nearly even when it comes to getting fast food deals by mobile marketing texts, coming in at 51% female to 48% male.
Women again lead the interest in receiving messages on deals for entertainment products, 62 percent, with men at 54 percent. Women had been also much more interested in hearing about specials on coffee and beverages, with 40% saying they’d opt-in. Men’s interest was lower at 33 percent. Men led slightly over women (36 to 35 percent) when expressing interest in receiving text messages about travel deals.
The Harris Poll demonstrates how essential it is for marketers to comprehend the demographics of their customers and target text messaging campaigns accordingly. Understanding the gender of your opt-in customers, will help to foster a better relationship with your customer base, and turn those relationships into higher sales figures.
TextRespond.com is a Las Vegas Text Marketing company that can help you develop your Female Marketing Medium strategy with our SMS Text Marketing platform.
