Target Profitable Customers

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(Here’s an article of great value to small business owners, www.GBN-Online.com)

Once your business has established itself by selling to small companies or stores, it’s tempting to want to go after the big fish in the sea. Whether your big-fish targets are major retailers, name brand consumer goods manufacturers, well-known service providers or government agencies, you can’t help thinking your company would have it made if you landed a big, prestigious client or two.
If you play the game right – and have the cash flow and infrastructure to manage really big clients, yes, they can often be very lucrative. But sometimes those big-name clients are a lot more trouble than they will ever be worth to you.

Sincerely,

Virgil Griffin
President, GBN-Online.com