The Importance of Blogging – Public Relations Tools

Powerful Testimonials Are History? There are a lot of people who wouldn’t dream of doing business with anyone (especially online) without some sort of information on how other customers feel about the product or service in question.

The FTC in America have ruled against the use of testimonials in advertising. This hurts legitimate business of course due to the actions of some individuals.Since the odds of all of your prospective customers being referred to you by a friend are practically non existent, you needed testimonies for online advertising in particular to persuade visitors to try your product or service.

Public relations, however, is more of a constant, because it almost always focuses on the collective public interest. Public relations resides in the realm of the news media, so is primary purpose is to serve the needs of the consumers of media. That is why PR is so much more vital than advertising.

Then of course those who promoted products and services (known as associate or affiliate programs) and claimed very significant success had influence in the buying decision of many. In other words, you could follow their success by using the advice and recommendations.

But how do you know if you’re a candidate for PR? Ask yourself these questions: Are you certain that most people in your potential customer base even know your business, products, or services exist? When you talk to potential customers or clients, do they have a strong understanding of what you offer? Are your current efforts reaching and resonating with your target audience? Is your advertising or marketing program performing well, based on what you are spending? Are you getting more coverage in the media (TV, radio, print or Internet) than your competitors are? Are you using Facebook, Twitter, LinkedIn or other social media to reach out to potential customers?

If you answered no to all or most of those questions, then you should strongly consider PR as an option to help direct more people and qualified business leads to you and your company. The bottom line is, we can all use more business, and good marketing is something successful businesses always find a way to afford. For 20 years Marsha Friedman has been a leading authority on public relations as CEO of EMSI, a national public relations firm. Her firm represents corporations and experts in a wide array of fields such as business, health, food, lifestyle, politics, finance, law, sports and entertainment. Some of the more prominent names on her client roster are Teamster’s President Jimmy Hoffa Jr., Sergeant’s Pet Care Products, Former National Security Advisor Robert McFarlane and the famous Motown Group, the Temptations. She consults individuals and businesses on a daily basis and is frequently asked to speak at conferences about how to harness the power of publicity.

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