Use Customer Testimonials Everywhere
(Here’s an article of great value to small business owners, www.GBN-Online.com)
by Janet Attard
Testimonials are almost as powerful as personal recommendations for selling your product. They give you credibility and help assure prospects that others who have bought what you sell have been happy with their purchase.
If you’ve been in business a while, you may already have a file of letters praising your product or service. But if all you’ve done is stuff the letters of praise in a file drawer or left them in your email inbox, they’re not doing anything other than stroking your ego.
Don’t let them go to waste. Put those testimonials to work for you.
Contact each customer who has praised you and ask for permission to include their comments in advertisements and sales literature.
If you don’t have any testimonials, ask your customers for them. Encourage your employees to ask for testimonials too by offering them some type of incentive for each testimonial they bring in on customer letterhead. Be sure your rules include getting the customer to agree to let you use the testimonial in your advertising.
Sincerely,
Virgil Griffin
President, GBN-Online.com
