Do You Make This Mistake With The 80:20 Rule?

One of the oldest rules in business is that 80% of your sales come from 20% of your clients. And so you should focus your efforts on that 20% to get the biggest “bang for your buck”. But the rule is often misused and misunderstood. Following it without proper understanding can land you in hot water. So does the 80:20 rule actually work in practice? Well, the answer is “usually”....

Corporate Communications Using Publicity Marketing And Promotion: Create Instant Profits

When you are trying to increase the revenue of a company, you are certainly going to need to investigate the many different marketing approaches that you can use with your business. There are a variety of different techniques that can be implemented into any business in order to increase the results a business is achieving, but not all marketing approaches are created equal. One of the most effective...

Create Competitive Advantage In A Recession

Hey, it’s time to down to work building our businesses as it seems the recession is not going anywhere. It’s time to empower ourselves, build our careers and businesses by kicking our marketing and publicity strategy up a notch! Is it as easy as it sounds? Anyone can add to the power of their influence and persuasion in their marketplace. If you want the edge, pack your professional bio...

Easy Ways To Get Lots Of Publicity For You And Your Business

Publicity is a great way to let others know of your business, your products or your book. But is it easy to get booked on radio shows, TV shows, in newspapers and magazines? It is when you know the publicity strategy to get you in the door that you can be successful. The media appreciates a prepared professional but you don’t have to be a career publicist to act and look like one. You need to...

Get Mega Publicity And Promotion With An Online Media Room

What is an Online Media room? A company, expert, speaker, author or analyst who is seeking to showcase their expertise to the media will want to create an online media room. This media room is similar to a traditional media kit and has many of the same pages contained inside however it appears on your website. The benefit of having an online media room is that it gives visitors everything they need...