Create Competitive Advantage In A Recession

Hey, it’s time to down to work building our businesses as it seems the recession is not going anywhere. It’s time to empower ourselves, build our careers and businesses by kicking our marketing and publicity strategy up a notch! Is it as easy as it sounds? Anyone can add to the power of their influence and persuasion in their marketplace. If you want the edge, pack your professional bio...

Easy Ways To Get Lots Of Publicity For You And Your Business

Publicity is a great way to let others know of your business, your products or your book. But is it easy to get booked on radio shows, TV shows, in newspapers and magazines? It is when you know the publicity strategy to get you in the door that you can be successful. The media appreciates a prepared professional but you don’t have to be a career publicist to act and look like one. You need to...

Launch Your Career To The Top By Creating National Expert Status For Yourself

Being seen as an expert in your field will create a competitive advantage for you and your business. One of the ways to create expert status is to appear in the media as an expert in your field. Here’s how! Make a list of all of the topics you can discuss as an expert or analyst and include sub-categories for each one. For example, a Workplace Expert can create a topic list that includes how...

Get Your Competitive Edge By Creating Thought Leader Status For Yourself

Want to add sizzle to your business and reputation? Become a socially relevant cutting edge expert in your field. The first thing to do is to become a socially relevant expert and that means you are able to apply your education, vision and expertise to the challenges facing your marketplace. It’s easy to do! Start following the big news website on a daily basis and notice the stories where you...

How to Use Settings and Backgrounds Effectively in Your Internet Web Video Promotion

An increasing number of small business owners are using Internet web video as part of their Internet promotion strategy. But, most small business owners aren’t experts at video and are concerned over the proper techniques in how to use their video camera. Backgrounds and sites for a video can make or break a professional looking Internet web video. Below are some strategies you can use with respect...