Posts Tagged ‘small business web development’

Real Online Marketing and PR Tips That Work

Real Online Marketing and PR Tips That Work
DateTuesday, November 2, 2010 at 1:30PM

Back in the 20th Century, doing marketing and public relations often meant you had to reach Black people by going through mainstream media. Well, today, we can harness the power of the internet to be the media to reach the people directly.

Check out our seminar that shared many of the tools I have used to make more than $4,000 a month online.

CLICK HERE TO WATCH

Shoot for the Moon and boost your business

A standard definition of “shoot the moon” is to aim high.  It essentially means set higher than normal goals for yourself, and try your best.  Don’t aim at easy-to-reach goals.  Go for something that shows the best of your ability. A couple of months ago, I talked with a client and my recommendation was to dream big – bigger than what might even be considered possible. My reasoning is that by stretching a vision, a person automatically stretches possibility. You might not hit the moon, but when you hit the stars, you likely will hit a goal much bigger than you would have through making a ‘reasonable’ goal.

Shooting for the moon is one of the most effective strategies I have used to grow my business. It has enabled me to increase my annual income, not by 5 or 10 percent, but by 300%. Since implementing this strategy, it has enabled me to reach more customers, service my current customers better and expand my services more than I could have ever imagined.

When I first started my web development company I took very thought out traditional steps. But when I started thinking outside the box and kicked thing into overdrive, I was amazed at the results. No one has ever achieved extraordinary success without shooting for the moon.  Every single successful business person that I have interviewed has attributed a part of their success to dreaming the impossible.

Many well intentioned experts have told us that we should only set reasonable and timely achievable goals. They are afraid that if we set goals that are to lofty, we won’t achieve them, which may cause us to give upon those goals and abandon the goal setting process altogether. Setting goals that are reasonable and achievable will severely limit your ability to achieve extraordinary results. I must admit that by using conventional goal-setting methods of setting achievable, reachable goals will significantly improve your results. However, if you use the shooting for the moon approach of dreaming bigger than you can possibly achieve, the changes and improvements will be far greater.

If your only hope for your business is to experience a moderate to good results, then setting reasonable and easily achievable goals will help you do just that. However, that is all you will achieve. But if you want to achieve the impossible like Edison, Ford, Richard Branson and Bill Gates, then you must train yourself to shoot for the moon.

When President Kennedy challenged America to put a man on the Moon within a decade and return him safely to Earth, learned eyebrows were raised because the technology needed did not exist at the time. However, the decision to set a firm goal spurred the scientific community into action. Inspired by their President’s vision, scientists who had considered it impossible changed their mentality from, “It can’t be done” to “How can we make this happen?

Similarly, when you set yourself a goal it is not necessary to have all the know-how and resources at your disposal. All that is required is enthusiasm and persistence, then the essential ingredients somehow show up to make it possible.

We’ve had wise and brilliant people telling us for centuries that we are only limited by our own imaginations. External circumstances can affect us, sure, but we only truly fail when we accept that we have failed.

Anonymous quote:  “Shoot for the moon.  Even if you miss, you’ll land among the stars.”

Create A Marketing Plan That Gets Results

Every business is different. Service businesses aren’t marketed the same way as product businesses are. Online businesses aren’t always marketed the way offline businesses are.

How you market will depend on the type of business you are running, but some factors are common.

Marketing is not the same thing as advertising. In advertising, you are getting your name and your product name out there for people to see and eventually buy. With marketing, you are creating a plan of the different types of advertising you are using to promote your business.

There are many ways that you can promote your business. For example:

*Classified advertising in newspapers, magazines, ezines and
on other web sites *Public Relations (i.e. press releases and articles If online, search engines, banner advertising, and other sites)
*Television and Radio commercials
*Creating your own Newsletter
*Writing Articles
*Joint Venture Proposals

The choices are endless. What you want to do first is choose the methods that you think will work best for your business.

The important thing to remember here is that you once you have created a marketing plan, you have to constantly reevaluate it to see if it is working. If you are spending money on advertising, and you aren’t making any sales, then it’s time to try testing new ads, change the publications or sites you are advertising in, or write new ads.

GBN Web Development, Inc. launches great new website

GBN Web Development, Inc., is a fast growing web development, and website branding company, that is eager to launch its redesigned website “gbn-online.com” with advance marketing service. This new website has been designed and crafted to serve the new era internet demands and ever-increasing development services.

GBN serves an extensive portfolio of clients, which have soared high within a short span of time without any major hassles. The company also offers graphic design services, including logo design and branding. Along with these services, the company offers a large selection of internet marketing services, including search engine marketing and branding services. The Internet is the most preferred place to get information on any business or topic. Any organization or company, small or large, requires an online presence to serve its customers in better way.

The Internet is now the new way to market your business. More and more people are turning to advertising giants such as Google and yahoo to find information about local and global business and services. Today, order to be successful, a business has to be where people are searching. If you have no online presence (a website) and you can’t be found in the major search engines, then it will be tough for your business to survive. To be able to survive this cutthroat competition, your business should have a strong marketing plan.

GBN is essentially a “one stop shopping” to help businesses to grow during this downturn economy. We help businesses project a positive image that will help it get noticed in today’s complicated marketplace, giving businesses a decisive edge to succeed. GBN with its innovative technology reviews a website’s online presence from the ground up. It aims to provide the best services through its extensive experience and knowledge. With its creative marketing strategies, it makes a business effective and will examine processes and make recommendations to maximize a client’s profitability.

Through its online services, GBN provides a full range of related services including website design, Ecommerce web development, hosting, graphic design, online marketing, search engine optimization. By using the power of global outsourcing, GBN can provide top quality products and services at reduced prices.

GBN Web Development

My Best Blogging Tips

My best blogging tips
1. Choose keyword for your blog: Choosing the right keywords when your Website is new can be tricky as well as time consuming. Your keywords are the fundamental building blocks of your online success. After making your blog now its time to choose some best keyword within your niche. For example my blog niche is small business and my keywords are small business marketing, small business development, internet marketing. SEO keyword suggestion tool is one best free keyword suggestion tool that I use for choosing my keyword.

2. Use keyword: You have selected your keywords. Now its time to put your keyword on appropriate place.   The repetition of certain words and phrases can help search engines understand the subject of your blog post, and increase that post’s rank in search for those terms.   You have to be conscious of this repetition, these keywords and key phrases, in blog post titles, initial paragraph, category and tag assignment, image tags, and subheadings in your copy, as well as the title tags for the blog itself. Use the most important keywords in your blog post title. Never overload your content with keyword, just put your keyword on appropriate place. Try to make keyword density 3-4% within your content.

3. Internal linking: It is one most important SEO factor. If you noticed on my blog I hyperlinked my main keyword “small business marketing” to my blog home page. Furthermore internal linking to other post is also important. Many blogs contain links to specific posts in the sidebar. Linking to those that are the most popular is a good way to increase your page views and also to improve your internal link strength. Also link to your other related post from within your new post your by using anchor text.

4. Fresh content: Blog readers want frequent fresh content, so it is important to post on your blog regularly. Without it, your blog will not survive. Remember that “content is king”, with out valuable content you can not able to get traffic on your blog.  Here are 4 ways to keep the content on your blog fresh. Guest Posts – in every 100 or so readers there is bound to be 1 that has the knowledge, expertise, motivation and skill to contribute posts to your blog. Update Previous Posts and Topics – expanded upon, updated, improved or rewrite old post a with fresh insight. Hire someone – If you do not have the time or just don’t want to update your blog yourself then you can always hire someone. Frequent Forums – Some of the best ideas for new and fresh content I’ve had come from questions asked on some of the forums I frequent. If you keep an eye on a few forums within your niche, there will be questions popping up that you know the answer to, but haven’t realised that there is a knowledge gap within your readership.

5. Build backlinks for your blog: This work is extremely hard and time consuming. For getting rank your blog you have to get lots of quality link to your blog. There are some link building strategies that you have to follow. Backlinks are very important for your websites. They are like votes cast by one respectable website to another, and they will greatly increase the site’s traffic. When one gets many backlinks, one’s site’s ranking in search engine results will skyrocket.

Today there are so many DoFollow blogs, and by commenting on these blogs, with your backlink, you can get full value on that link.

What are “Do Follow” blogs? “Do follow” is the opposite of “No-Follow”. WordPress blogs, by default, but there are plug-ins that go against the norm and turn the No-Follow tag off, enabling do-follow of out going comment links. I have looked at a couple of plugins, and have decided the DoFollow plugin works best for me. Once you join the Do-Follow movement, let everyone know your blog is do follow by adding your blog to the do-follow blog list. Be sure to also use Akismet for WordPress. it is a free plug-in that helps keep a lot of the spam out, but some of them still get through. Dofollow blog commenting gives dofollow backlinks that passes page rank (PR) value to your preferred URL. The higher page’s page rank, the better your chances to get good PR in next update.

There is no reason you shouldn’t me able to increase your blog traffic by following the simple steps above.

Summary:

1. Choose the right keywords
2. put the keyword phrase in title
3. put the keyword phrase repeated in text
4. use the keyword phrase in a hyperlink to your site
5. write keyword phrase in bold and/or italic
6. use the keyword phrase in tags
7. ensure keyword phrase is found in alt tag of an image
8. reserve the best keywords in blog title and description
9. Write good, unique content.
10. When commenting on dofollow blogs, add quality comments.
11. Vary your link text when commenting on dofollow blogs.
12. Don’t always link to your main blog post. Link to specific posts within your blog to get some deep links to individual posts.
13. Comment on 3 dofollow blogs every day, or so. That would give you 30 dofollow backlinks in one month, you could have 360 backlinks in a year.
14. Comment on different dofollow blogs. Commenting on the same dofollow blogs over and over will not do you as much good as commenting on different blogs on different domains.

Your Turn to Comment!

It wouldn’t be much of a post about blog commenting if I didn’t encourage you guys to comment now would it? So, if you are a blogger, do you comment on other blogs? Do you have a strategy for it or do you just wing it? Does this strategy sound too clinical? If you didn’t have a strategy before, does this post inspire you to have one now?

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Blog 2 Success E-book *new Product* How To Create A Blog, How To Monetize And How To Promote It Also With Video Tutorial And Great Tips To Make A Great Money Making Blog, Cheaper Then The Other E-books Out There And Will See Alot More. Click Here!

Tiffany Smith Printing & Graphic Design

Company:Tiffany Smith Printing & Graphic Design
Web/blog: Na
Name: Tiffany Smith
Tele: 708.770.8023
Email: tiffanysmithprinting@ashara.ws
Service:Provides printing and design services
In business since : Jan 2009

Please tell us a bit about your business. When did you begin and how do you do what you do?
I provide quality, full color Printing & Design services.  I specialize in custom Business Cards and Postcards, but also do Invitations, Banners, Posters, Tee-shirts, Magnets, etc…

Give a brief background/bio on you?
I had worked in the corporate world for over 19 years doing Human Resource work and Marketing work.  In my last position I actually did alot of their marketing & design work and when I was laid off at the beginning of the year, I decided to do what I had done for them, for myself.

What is your main product or service? Printing & Design

Who is your target market? Anyone who has printing needs

What is your company slogan? I can print whatever you need, if its printable…

What is the top three problems you will solve for your customers?
1. Design Assistance
2. Printing Assistance
3. Company Branding

What prompted you to start your own business?
I’ve always wanted my own company, but always ended up devoting most of my time to whatever company I was working for…working evening & weekends if needed.  I decided to devote my time to working for myself

Is this your first time operating your own business?: Yes it is

In your words, what makes your business unique?The pesonal attention I give to my customers.  I recently stayed up half the night making ‘temporary business cards’ for a client who was going out of town the next morning and needed business cards to take with him, ASAP. I met him the next morning on his way to the airport.

What challenges have you faced in launching your business?I started my company with viturally no funds…so marketing has been an issue.  I’ve had to come up with innovative and strategic ways to market myself.

How would you describe the products you offer?My printing is quality.

Do you have plans to expand beyond your current product or service? Possibly…but unsure what just yet.

What advice would you give to other small business owners today? What nuggets of wisdom can you share with others who are trying to maintain their business in these tough times? Marketing yourself is the key…getting out and making yourself known.

Will you give us another interview in one year so that we can follow up on your progress? I sure will