Back in the 20th Century, doing marketing and public relations often meant you had to reach Black people by going through mainstream media. Well, today, we can harness the power of the internet to be the media to reach the people directly.

Check out our seminar that shared many of the tools I have used to make more than $4,000 a month online.

CLICK HERE TO WATCH

Shooting for the moon is one of the most effective strategies I have used to grow my business. It has enabled me to increase my annual income, not by 5 or 10 percent, but by 300%. Since implementing this strategy, it has enabled me to reach more customers, service my current customers better and expand my services more than I could have ever imagined.

When I first started my web development company I took very thought out traditional steps. But when I started thinking outside the box and kicked thing into overdrive, I was amazed at the results. No one has ever achieved extraordinary success without shooting for the moon.  Every single successful business person that I have interviewed has attributed a part of their success to dreaming the impossible.

Many well intentioned experts have told us that we should only set reasonable and timely achievable goals. They are afraid that if we set goals that are to lofty, we won’t achieve them, which may cause us to give upon those goals and abandon the goal setting process altogether. Setting goals that are reasonable and achievable will severely limit your ability to achieve extraordinary results. I must admit that by using conventional goal-setting methods of setting achievable, reachable goals will significantly improve your results. However, if you use the shooting for the moon approach of dreaming bigger than you can possibly achieve, the changes and improvements will be far greater.

If your only hope for your business is to experience a moderate to good results, then setting reasonable and easily achievable goals will help you do just that. However, that is all you will achieve. But if you want to achieve the impossible like Edison, Ford, Richard Branson and Bill Gates, then you must train yourself to shoot for the moon.

When President Kennedy challenged America to put a man on the Moon within a decade and return him safely to Earth, learned eyebrows were raised because the technology needed did not exist at the time. However, the decision to set a firm goal spurred the scientific community into action. Inspired by their President’s vision, scientists who had considered it impossible changed their mentality from, “It can’t be done” to “How can we make this happen?

Similarly, when you set yourself a goal it is not necessary to have all the know-how and resources at your disposal. All that is required is enthusiasm and persistence, then the essential ingredients somehow show up to make it possible.

We’ve had wise and brilliant people telling us for centuries that we are only limited by our own imaginations. External circumstances can affect us, sure, but we only truly fail when we accept that we have failed.

Anonymous quote:  “Shoot for the moon.  Even if you miss, you’ll land among the stars.”

Every business is different. Service businesses aren’t marketed the same way as product businesses are. Online businesses aren’t always marketed the way offline businesses are.

How you market will depend on the type of business you are running, but some factors are common.

Marketing is not the same thing as advertising. In advertising, you are getting your name and your product name out there for people to see and eventually buy. With marketing, you are creating a plan of the different types of advertising you are using to promote your business.

There are many ways that you can promote your business. For example:

*Classified advertising in newspapers, magazines, ezines and
on other web sites *Public Relations (i.e. press releases and articles If online, search engines, banner advertising, and other sites)
*Television and Radio commercials
*Creating your own Newsletter
*Writing Articles
*Joint Venture Proposals

The choices are endless. What you want to do first is choose the methods that you think will work best for your business.

The important thing to remember here is that you once you have created a marketing plan, you have to constantly reevaluate it to see if it is working. If you are spending money on advertising, and you aren’t making any sales, then it’s time to try testing new ads, change the publications or sites you are advertising in, or write new ads.

GBN serves an extensive portfolio of clients, which have soared high within a short span of time without any major hassles. The company also offers graphic design services, including logo design and branding. Along with these services, the company offers a large selection of internet marketing services, including search engine marketing and branding services. The Internet is the most preferred place to get information on any business or topic. Any organization or company, small or large, requires an online presence to serve its customers in better way.

The Internet is now the new way to market your business. More and more people are turning to advertising giants such as Google and yahoo to find information about local and global business and services. Today, order to be successful, a business has to be where people are searching. If you have no online presence (a website) and you can’t be found in the major search engines, then it will be tough for your business to survive. To be able to survive this cutthroat competition, your business should have a strong marketing plan.

GBN is essentially a “one stop shopping” to help businesses to grow during this downturn economy. We help businesses project a positive image that will help it get noticed in today’s complicated marketplace, giving businesses a decisive edge to succeed. GBN with its innovative technology reviews a website’s online presence from the ground up. It aims to provide the best services through its extensive experience and knowledge. With its creative marketing strategies, it makes a business effective and will examine processes and make recommendations to maximize a client’s profitability.

Through its online services, GBN provides a full range of related services including website design, Ecommerce web development, hosting, graphic design, online marketing, search engine optimization. By using the power of global outsourcing, GBN can provide top quality products and services at reduced prices.

GBN Web Development

2. Use keyword: You have selected your keywords. Now its time to put your keyword on appropriate place.   The repetition of certain words and phrases can help search engines understand the subject of your blog post, and increase that post’s rank in search for those terms.   You have to be conscious of this repetition, these keywords and key phrases, in blog post titles, initial paragraph, category and tag assignment, image tags, and subheadings in your copy, as well as the title tags for the blog itself. Use the most important keywords in your blog post title. Never overload your content with keyword, just put your keyword on appropriate place. Try to make keyword density 3-4% within your content.

3. Internal linking: It is one most important SEO factor. If you noticed on my blog I hyperlinked my main keyword “small business marketing” to my blog home page. Furthermore internal linking to other post is also important. Many blogs contain links to specific posts in the sidebar. Linking to those that are the most popular is a good way to increase your page views and also to improve your internal link strength. Also link to your other related post from within your new post your by using anchor text.

4. Fresh content: Blog readers want frequent fresh content, so it is important to post on your blog regularly. Without it, your blog will not survive. Remember that “content is king”, with out valuable content you can not able to get traffic on your blog.  Here are 4 ways to keep the content on your blog fresh. Guest Posts – in every 100 or so readers there is bound to be 1 that has the knowledge, expertise, motivation and skill to contribute posts to your blog. Update Previous Posts and Topics – expanded upon, updated, improved or rewrite old post a with fresh insight. Hire someone – If you do not have the time or just don’t want to update your blog yourself then you can always hire someone. Frequent Forums – Some of the best ideas for new and fresh content I’ve had come from questions asked on some of the forums I frequent. If you keep an eye on a few forums within your niche, there will be questions popping up that you know the answer to, but haven’t realised that there is a knowledge gap within your readership.

5. Build backlinks for your blog: This work is extremely hard and time consuming. For getting rank your blog you have to get lots of quality link to your blog. There are some link building strategies that you have to follow. Backlinks are very important for your websites. They are like votes cast by one respectable website to another, and they will greatly increase the site’s traffic. When one gets many backlinks, one’s site’s ranking in search engine results will skyrocket.

Today there are so many DoFollow blogs, and by commenting on these blogs, with your backlink, you can get full value on that link.

What are “Do Follow” blogs? “Do follow” is the opposite of “No-Follow”. WordPress blogs, by default, but there are plug-ins that go against the norm and turn the No-Follow tag off, enabling do-follow of out going comment links. I have looked at a couple of plugins, and have decided the DoFollow plugin works best for me. Once you join the Do-Follow movement, let everyone know your blog is do follow by adding your blog to the do-follow blog list. Be sure to also use Akismet for WordPress. it is a free plug-in that helps keep a lot of the spam out, but some of them still get through. Dofollow blog commenting gives dofollow backlinks that passes page rank (PR) value to your preferred URL. The higher page’s page rank, the better your chances to get good PR in next update.

There is no reason you shouldn’t me able to increase your blog traffic by following the simple steps above.

Summary:

1. Choose the right keywords
2. put the keyword phrase in title
3. put the keyword phrase repeated in text
4. use the keyword phrase in a hyperlink to your site
5. write keyword phrase in bold and/or italic
6. use the keyword phrase in tags
7. ensure keyword phrase is found in alt tag of an image
8. reserve the best keywords in blog title and description
9. Write good, unique content.
10. When commenting on dofollow blogs, add quality comments.
11. Vary your link text when commenting on dofollow blogs.
12. Don’t always link to your main blog post. Link to specific posts within your blog to get some deep links to individual posts.
13. Comment on 3 dofollow blogs every day, or so. That would give you 30 dofollow backlinks in one month, you could have 360 backlinks in a year.
14. Comment on different dofollow blogs. Commenting on the same dofollow blogs over and over will not do you as much good as commenting on different blogs on different domains.

Your Turn to Comment!

It wouldn’t be much of a post about blog commenting if I didn’t encourage you guys to comment now would it? So, if you are a blogger, do you comment on other blogs? Do you have a strategy for it or do you just wing it? Does this strategy sound too clinical? If you didn’t have a strategy before, does this post inspire you to have one now?

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Please tell us a bit about your business. When did you begin and how do you do what you do?
I provide quality, full color Printing & Design services.  I specialize in custom Business Cards and Postcards, but also do Invitations, Banners, Posters, Tee-shirts, Magnets, etc…

Give a brief background/bio on you?
I had worked in the corporate world for over 19 years doing Human Resource work and Marketing work.  In my last position I actually did alot of their marketing & design work and when I was laid off at the beginning of the year, I decided to do what I had done for them, for myself.

What is your main product or service? Printing & Design

Who is your target market? Anyone who has printing needs

What is your company slogan? I can print whatever you need, if its printable…

What is the top three problems you will solve for your customers?
1. Design Assistance
2. Printing Assistance
3. Company Branding

What prompted you to start your own business?
I’ve always wanted my own company, but always ended up devoting most of my time to whatever company I was working for…working evening & weekends if needed.  I decided to devote my time to working for myself

Is this your first time operating your own business?: Yes it is

In your words, what makes your business unique?The pesonal attention I give to my customers.  I recently stayed up half the night making ‘temporary business cards’ for a client who was going out of town the next morning and needed business cards to take with him, ASAP. I met him the next morning on his way to the airport.

What challenges have you faced in launching your business?I started my company with viturally no funds…so marketing has been an issue.  I’ve had to come up with innovative and strategic ways to market myself.

How would you describe the products you offer?My printing is quality.

Do you have plans to expand beyond your current product or service? Possibly…but unsure what just yet.

What advice would you give to other small business owners today? What nuggets of wisdom can you share with others who are trying to maintain their business in these tough times? Marketing yourself is the key…getting out and making yourself known.

Will you give us another interview in one year so that we can follow up on your progress? I sure will

1. Catch the attention of the readers
2. Catch the attention of the blogger
3. Develop my company brand
4. Create some good backlinks

Catch the Attention of the Readers

My primary purpose for blog commenting is to gain new readers to my own blog. To achieve this I use these three stratigies:

1. Provide QUALITY content– ‘I agree with you’ is not a quality comment
2. Better first not last – I comment when a blog is first posted so my comment is not buried at the end
3. Commenting on current posts – activity is usually highest on a fresh post

To achieve these things, I try to be one of the first people to comment on a post.

There is a tool you can use to make early commenting a little easier for those in your timezone and that is called Comment Sniper. This is a free tool that will poll your chosen blogs every few minutes to check for new posts. As soon as a new post appears the tool will let you know either via email or even SMS if you like. Using this you can know as soon as a blog you are targeting publishes a new post and be one of the first to comment. Download Comment Sniper free here.

Catch The Attention of the Blogger

The author of most blogs love discussing the subject of their blogs. If you leave a comment that provides

Ask Questions – Including specific questions in posts definitely helps get higher numbers of comments.

Trying To Be Enthusiastic – There are few things more enjoyable than talking enthusiastically about something you’re passionate about, and feeling others share your enthusiasm.

Interact with comments left – Authors like when people interact and discuss the subject of the blog. This makes the blog more entertaining and informative to the next reader.

Email the author – Every author likes to know that they are providing good content

Develop my Company Brand

My brand is my company name, and I suppose my logo. The best way to promote your brand is to be everywhere! Of course, being everywhere is very time consuming

* build trust – One reason that so many blogs fail is that they aren’t (or don’t appear to be) trustworthy sources, nor are they trustworthy humans. So we move on. You do 95% of it right, then use reprint an old article or lie a bit or try too hard and boom, that’s it.
* be personal – Readers love when you tell real life experiences. If you must tell someones else’s experiences, quote them.
* use story – People love to be entertained while learning. Telling your experiences through a short story is a good method.
* establish expertise – Readers want to know the bases of your comment and that you are a creditable resource on the topic.
* be generous – Do not be afraid to point people to your source.
* establish relationships in your niche – Fourms are a great place to connect with others in the same niche.
* be consistent – The more you comment the more readers that will start looking to your blog/website for more good information.

Create Some Backlinks

Sometimes called inbound links, backlinks are the lifeblood of Search Engine Positioning. In order for a website to be on the top of search engines like Google without the webmaster having to pay big money for advertising, the website has to have a large number of backlinks. Backlinks are links on one website that lead back to another website. The more established, high quality, and high Page Rank the website that contains the link has, the more power it has to help the linked website with its search engine position. If the website that is getting backlinks gets many High Quality and High Page Rank backlinks, the better the chance it has of being in a high position on the Search Engines.

With the advent of what is known as Web 2.0, gaining backlinks is easier now than in any time in the history of the internet. A Social Bookmark is a website that usually has a very popular ‘community’ aspect to it. Users sign up and create profiles on the sites that contain photos and information about themselves. They then can save bookmarks of favorite websites which can be itemized by ‘tags’, which are one or two word descriptions of what the sites contain, and these bookmarks can be saved to a list that’s private or can be listed publicly, so that everybody can see it.
Your Turn to Comment!

It wouldn’t be much of a post about blog commenting if I didn’t encourage you guys to comment now would it? So, if you are a blogger, do you comment on other blogs? Do you have a strategy for it or do you just wing it? Does this strategy sound too clinical? If you didn’t have a strategy before, does this post inspire you to have one now?

DoFollow – SEO DoFollow Seach Software. Find DoFollow Blogs To Comment In, Get Hundreds Of Free Do-Follow Backlinks In As Little As 7 Days, Improve Your Website PageRank, And Drive A Flood Of Visitors To Your Website. Click Here!

Blog 2 Success E-book *new Product* How To Create A Blog, How To Monetize And How To Promote It Also With Video Tuturial And Great Tips To Make A Great Money Making Blog, Cheaper Then The Other E-books Out There And Will See A lot More. Click Here!

Blogging Tips

Want To Get Started Making Money Online But Unsure If It Is Profitable Or Not? You can get just about any kind of blogging advice from anyone out there. Ten Rules for Profitable Blog Startups ( by Darren Rowse) is a great place to start. This is a valuable set of 10 blogging tips that will be of interest regardless of whether you are a Pro Blogger or an aspiring Pro Blogger.

If you spend the time it takes on keyword research, carefully building your list, the rest of your SEO efforts will come together much more smoothly and your results will be immeasurably better.

5. Rinse and repeat

Discover How A Social Worker Earned Us$2000 A Month From Just One Blog. Secret Of *Money Making Blog*. Click Here!

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Virgil Griffin, CEO

GBN Web Development, Inc.

708-359-0701

It is a good idea to find out what your customers ant and expect, before your competitors do. here are some of the basics that you need to be aware of when designing you website.
1. First impression

Web users form first impressions of web pages in as little as 50 milliseconds (1/20th of a second), according to Canadian researchers. In the blink of an eye, web surfers make nearly instantaneous judgments of a web site’s “visual appeal.”

A good first impression will increase the chances of someone visiting your site again, but a bad first impression is very difficult to shake.
2. Red Carpet

Treating your customers like they are important is another critical factor in providing better service to those who do business with you. One of the most critical factors for outstanding service is to treat customers with dignity and respect.

Surprise your customers by giving them more than they expect. By exceeding customer expectations, you will win friends who hold important influence over your success. All ways listen carefully to what customers are saying. Try and treat others like you want to be treated. Better yet, treat every customer as if they were your mother and your only goal in life is to impress her.
2. Education

One of the main reasons that people use the Internet is to educate themselves about products and services. Potential Customers often look to your website to provide them the information they want to know about your company or service. They want to know background information about your company and your products, testimonials from other customers, information about your staff and management, and some helpful and pleasing graphical information will all help to promote your business. Online customers are looking for enough information on which to make a decision.
3. Working for you 24/7

Your website never takes a break. Online customers shop day and night. With today’s analytic tools a business has the opportunity to study peoples activity patterns, which can help you learn more about your business.
4. Earn Additional Income

Once you have put in your hard work and have built up a regular amount of monthly visitors. You can make additional income by offering advertising plans to anyone who may be interested. This could provide a very nice bonus at the end of each month. Be cautious though; make sure not to go overboard with ads. Too much can prove to be detrimental to your traffic rates and returning visitors.
5. Announce Other Products/Services/Websites

Having a website allows you to announce new products/services/events you may start-up. This gives you a better platform to generate traffic quickly and effectively on your new project instead of having to go through months of content.
Conclusion-Customers Expect It

Many of your competitors have websites, and almost certain that your larger competitors have a significant online presence. A well-designed website is a way to level the playing field, to present a professional online image, and to expose your business to a wide audience in a way that cannot be done with any other marketing methods.

When you make a decision to develop a website or to improve your existing website there’s no need to feel alone as you decide what is best for your company. Please feel free to Contact Us and will be pleased to provide you with advice and guidance to turn the website development decision into a most rewarding experience.

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Virgil Griffin, CEO
GBN Web Development, Inc.
708-359-0701

I feel like such an idiot right now that I had to share this experence with you with the hope that you do not fall for the same scam. I’m talking about the sites and blogs out their that you can make thousands by posting Google ads.

My name is virgil, and I’m a web designer by profession. l do most of my marketing off-line. I recently decided to get serious about my online marketing and capitalize on my knowledge (or lack there of in this case) by putting more effort into social marketing or reationship marketing. In order to do this I ave been writing a lot of original content, reading blogs, and posting to forums.

So, this morning I run across an hub page that is titled something like college drop out makes $9000 a month posting links for google. Now i’m not a fool and i understand that 99% of ads over embellish their products. But my thinking was, they are only asking for $1.97. That is not much and if it is Bull ****, it was $1.97 worth of internet tuition.

So, it was a great ad copy, so much so that I did not do any do diligence. I read the complete ad and pulled out my PayPal card. You guessed it. Here comes the Bull. You are probably asking why I am so pissed.

This is why. I am no newbie to the internet and when it comes to risk I keep it at a minimal. n this particuar situation, when I submmited my payment info I received an error message telling me that I had entered in the wrong 3 digit verification code. So I tried again and again, about three times. STILL BEING MOTIVATED, I pulled out my other PayPal account card,( i have differnt accounts for differnet online businesses) and proceeded to process the purchase again only to recieve the same message. “you have entered an invalid code”. So at this point i’m like screw it.

Then the bells went off. I decided to check my account, the first one I used. And sure enough there was a charge for $1.97. So immediately I switched accounts. And wouldn’t you know it, another $1.97. So i’m pissed and embarrassed at my stupidity. What I should have done is what Kellysgirl did(Google Start-up Kits – IT’S A SCAM).

So now i have to did with PayPal, and if you do not know that can be a process. So PLEASE LEARN FROM MY HASTE. Do your home work first. Glen wrote a good article ” 10 ways not to get scammed online “.

I hope this real story has enlightened you. I did not write this article to enhance your fears about online transactions. I wrote it as good advice.

Virgil Griffin, editor
All About Small Business

Feel free to explore some of the best articles (hubs) that I have written here and they have made good money for me.I have a blog named “All About Small Business” that offers free tips on making money online. You can also join our fan page on facebook.